About This Project
Poets Reading the News - PRTN for short - is a digital media company based in San Francisco that publishes breaking poetry about current events. PRTN publishes Pulitzer Prize-winning journalists, poet laureates and emergent writers on climate change, technology, science and health. PRTN is also home to a print publishing house, event series and workshop curriculum taught in classrooms around the country.
I write and design UX/web interfaces, social media content, a popular newsletter, and articles. My topics range day by day, encompassing everything from media trends to new science research.
My approach to this content is to empower followers through refreshing media that highlights original stories and creative responses to the news. Check out some of my work below.
I design newsletters to successfully fundraise, promote events and releases, and deepen the company's connection to its community. In late 2018, I drove subscription and interaction levels by introducing the popular Weekly Edition newsletter. Using MailChimp audience analytics and studying collateral from comparable media platforms (well, relatively comparable - nobody really does what we do), I refined our layout and design to hit the sweet notes. As a consequence, email campaign open rates increased by 32% overall in 2019. Our circulation also increased, reaching about 10,000 monthly readers.
Social Media Copy
Check out our Facebook or Instagram pages to see my social media copy. My posts are regularly shared thousands of times each month. After a bit of stagnation in follower growth at the end of 2018, I increased our overall digital following by 50% in 2019.
Articles & Blogging
I write articles about publishing, media trends and a range of current events subjects for Medium, Patreon, and the platform itself.
I updated the logo, website and banner to welcome the new decade, creating a flat design with a font-forward aesthetic.
I also curate the visual components of the articles, designing images or harnessing my background in art history to select strong visual counterpoints to articles.